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Younger, multicultural consumers don’t feel like they are part of the wine “club” and, based on new market research from Wine Market Council, they don’t want to join if it stays the same.   Wine Market Council partnered with Ethnifacts, a demographic-focused research group, to conduct a two-part study on younger and multicultural consumers, the area of research most requested…

For the first time in three decades, Lisa Graul hasn’t been able to sell her coveted Cabernet Sauvignon grapes, which she farms with her husband at their home in Calistoga. Her existing contracts with wineries expired this year and weren’t renewed, so she has slashed her pricing in a desperate attempt to lure in some buyers before harvest’s end —…